Crawdad Listening Post tracks buzz about your brands and products in social media and reports back to you in easy-to-understand web report. Each Crawdad Listening Post scours blogs and other online sources and analyzes buzz about your brand using our patented technology, Centering Resonance Analysis. By understanding how customers are talking about your brand in context, we go beyond the simply word counting approaches of our competitors.

Crawdad Listening Post measures the volume, tone (sentiment), and focus of your buzz, identifies words associated with happy and grumpy posts, and highlights the few blog entries that are most likely to be interesting and important for you to read. Crawdad offers Crawdad Listening Post at a very reasonable price compared to competitors, so you get high value added.

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To inquire about starting your Crawdad Listening Post service, send an email to info_@_crawdadtech.com (remove the underscores before sending).

LISTENING POST FAQ

Q: How does Crawdad Listening Post work?

A: The Crawdad Listening Post listens to blogs, social networks, web sites, discussion boards, news media, and periodicals to tell you how your brand is being talked about. We can also track your competitors’ brands for you.

Q: How is Crawdad different?

A: Crawdad does more than just find mentions of your brand—we analyze brand conversations using patented natural language technology which measures both the content and sentiment of customer comments. These analytics are then presented in a Listening Post that you can access via the Internet.

Q: Why can’t I just have someone read all of it?

A: Because it takes too much time, costs too much money, and yields results that are potentially biased and incomplete. With Listening Post on their desktop, your managers and analysts can highlight and focus on the most important buzz, and detect emergent threats and opportunities.

Q: How long does it take to start-up a Listening Post?

A: All we need to know is what you’re interested in tracking, and we can have your Listening Post up and available to you within 24 hours. We can also design customized interfaces, metrics, and analytical functions for you.

Q: How do I access my Listening Post?

A: Once set up, anyone in your company can sign-on to a password protected web site where your Listening Post resides. Crawdad can set up a Listening Post to be updated weekly, daily, or even hourly.