We are now accepting pre-orders for Crawdad Listening Post™. If you are a corporate customer, you may qualify for participation in our beta-customer program. As a beta-customer, we will provide you with a custom Listening Post™ immediately and help you understand ways in which you can use Listening Post™ to make better brand-related decisions.

Please contact us for more information, and download our brochure.

LISTENING POST FAQ

Q: How does Crawdad Listening Post™ work?

A: The Crawdad Listening Post™ listens to blogs, social networks, web sites, discussion boards, news media, and periodicals to tell you how your brand is being talked about. We can also track your competitors’ brands for you.

Q: How is Crawdad different?

A: Crawdad does more than just find mentions of your brand—we analyze brand conversations using patented natural language technology which measures both the content and sentiment of customer comments. These analytics are then presented in a Listening Post™ that you can access via the Internet.

Q: Why can’t I just have someone read all of it?

A: Because it takes too much time, costs too much money, and yields results that are potentially biased and incomplete. With Listening Post™ on their desktop, your managers and analysts can highlight and focus on the most important buzz, and detect emergent threats and opportunities.

Q: How long does it take to start-up a Listening Post™?

A: All we need to know is what you’re interested in tracking, and we can have your Listening Post™ up and available to you within 24 hours. We can also design customized interfaces, metrics, and analytical functions for you.

Q: How do I access my Listening Post™?

A: Once set up, anyone in your company can sign-on to a password protected web site where your Listening Post resides. Crawdad can set up a Listening Post™ to be updated weekly, daily, or even hourly.